The Window Hardware Company is a dominant window hardware company with a brick-and-mortar store selling industry-leading AmesburyTruth replacement parts for windows, skylights, and patio doors. Despite being a supplier of a high-quality product and being supported by loyal customers, The Window Hardware Company felt limited by an out-of-the-box website that didn’t offer effective e-commerce capabilities. As a result, they approached Xi Digital to revamp their website, boost their online presence, and increase market share in an increasingly competitive industry.
The Website
To enhance functionality and navigation, Xi Digital designed a custom e-commerce website accessible on desktops and mobile devices. The responsive design, engineered to accommodate user experience, allows visitors to easily shop for the products by searching product descriptions, looking up part numbers, or even scrolling through the entire catalogue via the website. Enhanced product navigation reduced the amount of time users spent on the website while simultaneously facilitating conversions. As new products were introduced to the store, the custom website powered by the simple and innovative design of the backend Content Management System, Juicebox, made adjusting the online catalogue easier than ever, meaning that The Window Hardware Company could scale their business without restraint.
The MarketingWith the capabilities to process and handle more business online than ever using a new and improved e-commerce website, the next order of business for Xi Digital and The Window Hardware Company was driving more traffic online with innovative digital marketing strategies. Soon after, Xi Digital developed a refined and tailored marketing strategy using paid ads and an organic strategy that aimed to reach more potential customers and significantly boost revenue in both Canada and the USA.
Organic Strategy (SEO)In the years since The Window Hardware Company began search engine optimization, major search engines' algorithms, specifically Google, have changed substantially. With the introduction of various search updates, new SERP (search engine result pages) layouts, and the introduction of Artificial Intelligence,
Xi Digital has been able to achieve and sustain first-page rankings for highly competitive and relevant searches, including:
Canada
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The continual momentum of ranking key search phrases on the first page of Google and other top search engines has led to increased traffic, visibility, brand awareness, and market share.
Sponsored Strategy (Google Ads)Leveraging shopping ads and smart Ads management, Xi Digital achieved remarkable success, ensuring widespread visibility and continuous growth for The Window Hardware in the United States and Canada. Through continued performance monitoring, testing, and improvement, Xi Digital has generated an exceptional track record, showing up on the top of the first page over 95% of the time and in the first spot over 85% of the time.
Compared to 2021, 2022 saw a 7,807.74% boost in conversions with only a 1,207.06% increase in Ad spend. In the first half of 2023, compared to the first six months of 2022, Xi Digital has continued to generate a 108.88% increase in conversions that we expect to continue for the rest of 2023 and subsequent years.
| Initially focusing on Canada and then shifting focus to the USA, the Window Hardware Company increased traffic and drove sales with a robust digital marketing strategy curated by the Xi Digital team. |
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Even with fluctuation in consumer spending patterns as a result of the global pandemic and then recessions affecting North American economies, Xi Digital has been able to help The Window Hardware Company identify the most profitable audiences and strategies to not just maintain a healthy Return On Investment but increase their bottom line. With a more relevant customer base being generated through paid and organic digital strategy, The Window Hardware Company can continue to grow the business and strengthen their presence in more competitive markets in the United States of America.
To learn what Xi Digital can do for your online business, from e-commerce website development to traffic and sale generation with PPC and search engine optimization, contact our team today. We’re excited to talk to you!
The Results
