Rose Building Group

Context + Challenges

Rose Building Group is a high-end residential renovation and construction company operating in South Western Ontario that came to Xi Digital in the summer of 2019 concerned about the number of leads they were receiving as well as the quality of those leads. Upon approaching the Xi Digital team, Rose Building Group was leveraging some traditional marketing strategies and generating a significant portion of their new business from word-of-mouth marketing.

Ultimately, a lackluster/antiquated WordPress website, a fruitless marketing strategy, and a looming pandemic made it difficult for Rose Building Group to reach and resonate with their ideal customers, despite high-level service offerings. As a result, Rose Building Group turned to Xi Digital, a boutique digital marketing agency that understood the importance of connecting clients with a relevant customer base.

Approach

Xi Digital devised a customized digital plan to get Rose Building Group where they needed to be in order to generate the leads they were after, especially in the Hamilton, Burlington, and Niagara regions. Starting with a website revamp, followed by PPC marketing (Google Ads), then SEO, the new digital marketing strategy would effectively facilitate lead generation, improve the quality of leads, and refine brand messaging. In September 2019, the web development team at Xi Digital developed a strong foundation with a totally unique, Juicebox powered website featuring a new user-friendly design and refined content that would retain visitors and enhance digital marketing efforts that followed.

Website

The first order of business was creating a custom and dynamic website that would compel visitors and serve as a strong foundation for future digital marketing strategies. In September of 2019, Xi Digital worked alongside Rose Building Group to design a unique user-friendly website and refined customer-centric content that would better engage visitors, drive organic traffic, and convey Rose Building Group’s caliber of work.

Prominently featured reviews and easy-to-access project galleries included in the newly designed website allowed visitors to easily access and assess photos of completed projects which effectively showcased Rose Building Group’s quality of work, encouraging conversions.

The New Website Also Included:

Strategically positioned Call to Actions
Mobile Responsive Design
Enhanced Backend Functionality

Rose Building on Mobile

Paid Advertising

Shortly after launching the revamped website, Xi Digital and Rose Building Group turned their attention to PPC Marketing. For Rose Building Group’s Ads campaign to successfully generate the appropriate business, it was critical that Xi Digital target a specific market of searchers in South Western Ontario looking for renovation services that matched the excellent work and pricing of Rose Building Group’s offerings. From strategic keyword research and analyzing lifestyle filters, to writing meaningful copy and selecting the perfect postal codes, Xi Digital devoted extensive research into curating Ads that would impact the right group of Internet users, compensating for the sales Rose Building Group had previously missed out on.

With paid strategies in play, Rose Building Group quickly saw a return on investment. By 2021, Rose Building Group’s paid advertising campaigns were so refined and well-optimized, that conversions increased by 10% without any additional ad spend.

Using PPC Marketing Services From Xi Digital, Rose Building Group was able to:

Reduce cost per conversion 26.9%
Increase conversions 24%
Boost Click-through rate by 45%

The Pandemic

The new website and PPC strategy proved valuable for Rose Building Group. However, in March of 2019, the COVID-19 pandemic brought unprecedented change to the home services industry, leaving many businesses unsure how to stay busy in an unpredictable marketplace. At this point, the concern for Rose Building Group would be getting potential customers to trust their company and drum up business minding the interference of fluctuating lockdowns and restrictions.

Understanding the critical importance of Rose Building Group’s commitment to safe health practices such as the use of PPE and social distancing, Xi Digital modified Rose Building Group’s Brand messaging. Xi Digital quickly updated Rose Building Group’s website to centrally display a pop-up that greeted visitors with their COVID-19 response and protocols. With trust between customers and service providers being of the utmost importance, Xi Digital ensured that certified 5-star reviews and trust badges from reputable home service organizations were positioned prominently to promote customer confidence. As a result, Rose Building Group remains a top-performing renovation company in South Western Ontario.

Performance during Ontario’s pandemic lockdowns:

Ads:

46% increased Click Through Rate on Ads
30% reduction in Cost-Per-Click

SEO:

73% increase in Organic Traffic
115% Increase in Organic Conversions

Search Engine Optimization

With consistent positive performance despite a global pandemic, Rose Building Group was happy with their Ads results. As a result, Xi Digital recommended introducing Search Engine Optimization services (organic rankings) to the mix. By February 2021, Rose Building Group was ready for Xi Digital to get started for them with a long-term organic strategy. Since Rose Building Group’s new Juicebox website was already well-performing and search engine optimized, Xi Digital quickly established a comprehensive SEO strategy that enabled organic momentum. Since starting the SEO strategy, Rose Building Group has seen impressive improvement of competitive organic keyphrases and many more organic leads.

Since leveraging search engine optimization services from Xi Digital, Rose Building Group saw:

71.2% increase in website traffic
53.6% increase in organic conversions

By 2022, Xi Digital expects that Rose Building Group’s SEO efforts will be self-sustaining and highly profitable. Valuable keyphrases and authoritative content will funnel relevant search engine traffic to the Rose Building Group website and convert. As a result, Rose Building Group will be able to reduce their ad spend without compromising lead generation or “bottom line” so it will cost them money less to receive more business, which is what we are all about at Xi Digital.

Digital Marketing with Xi Digital

At Xi Digital, our team builds multi-purpose digital marketing plans that are focused on agility and delivering in accordance to customer expectations.

As the internet changes, industries adapt, and the world around us remains in flux, businesses new and old can count on Xi Digital to amplify their growth.

To learn more about how you can grow with Xi Digital

Rose Building Reviews On

Client Experience

Exceptional customer service, staff and attention to detail. The job isn't done until the customer is happy and Mark, Boris and their team will go above and beyond to make sure of this! Have had 3 websites built with them to date and have web hosting with them too and very happy with all the hard work they have put in and continue to do for me and my clients. Prices are fair, reasonable and competitive and I would highly recommend their services to anyone looking for custom web design, Google advertising and web development.

Nathan Cantkier

We have been working with Xi Digital for a few years now with our online marketing and I am always extremely pleased with the results. The team at Xi Digital goes above and beyond to make sure that all your marketing needs are met. They work with you diligently to ensure that everything is perfect. Mark and Boris attentively and quickly responded to all of our questions and had solutions for all of our concerns. We couldn't be happier with their services. Thank you so much for all your hard work. We highly recommend this company.

Marat R.

We utilized the team at XI-Digital to design and build a website for us as well as work with us on our online marketing.
We couldn’t be happier with their service and dedication to their clients.
We love our website and will continue to work with XI-Digital as we grow.

HIGHLY RECOMMEND!

Matthew Rose

We shopped around and spoke to different companies, but Xi Digital was the only one that really took the time to explain things to me. Very fast turnaround time for having my new website up and running. AdWords were also taken care of by Mark and it has been a fantastic experience. I highly recommend this company. Thanks Mark for everything.

Farah Alani

One of the few companies that truly "under-promise and over-deliver". Thank you for getting us to the top of the first page of Google and keeping us there! Your expertise and superior customer service are greatly appreciated.

Guy Price

What a GREAT company to work with!! From initial consultation to final product Xi Digital was professional, creative and ensured we were happy with the final product!! Mark and the Xi Digital team continue to provide excellent support, communication and share their knowledge anytime we want to make adjustments or add to our website!!

We would highly recommend Xi Digital for your complete internet marketing needs!!!

Ross DePalma

Mark and his team at XI-Digital are a great group of professionals who helped me create my company's website. I had extensive questions and they were always there to answer them. They provided ideas, recommendations and fantastic customer service. If anyone needs to create their website and doesn't know where to start, call Mark and he will help you with content, graphics and videos. He will even create your unique Facebook page that mirrors your website.

Liana Ellis

Working with Mark at Xi Digital has been an absolute pleasure. He made the project easy and stress free . He is very organized and extremely knowledgeable and knows the online market extensively.

Yien Truong

Mark, Boris & XI Digital are creative, innovative and results oriented. They have always delivered on what they commit to. They provide great suggestions and have terrific products to offer their clients. On behalf of myself and Imagine A Cure for Leukemia we would highly recommend Mark and his team for your web based needs.

Nara Abrams

XI Digital went way beyond the call of duty! Their genuine passion, creativity, and expertise was truly inspiring. They are an amazing, upstanding bunch of guys who are an absolute pleasure to work with. Having worked with other developers in the past, i have NEVER found such a talented and invested team like XI Digital. I wouldn't think of using any other company for any online projects that I am involved with both big and small

Hayley Hofbauer

The team at Xi-Digital absolutely wowed us with their work. We personally were in contact with Mark, Rafaello, and Boris and they went above and beyond at every step. We were definitely not the easiest customers to work with. Boris was amazingly able to make each and every single one of our small and perhaps tedious requests come to reality and make our website exactly the way we like it. However, the thing that most impressed us was Boris’ response to some requests that may have been difficult to accomplish. He always either knows exactly how to create the features you like or he says, “we’ll find a way to do it”.

With that being said, we definitely shopped around quite a bit before we came back and I’m happy to let everyone reading this know that Xi-Digital didn’t stop accommodating us until we were 100% satisfied and I’m sure they’ll be the same towards you.

Pedram Ghafoori

The group at XI are true professionals that deliver real results. I have the utmost confidence in the team to ensure my requests are being fulfilled in a timely manner and that the final product will exceed my expectations. Regularly, you have to make decisions on where to allocate marketing spend/budget. Sometimes when you invest in a marketing initiative, you are not sure if you are getting the 'bang for your buck' so to speak. However, when working with XI, they ensure that all results are reported on transparently and regularly over time so that you can monitor your marketing investment and ensure it is generating the returns you need. They will also take that strategy and adjust/tweak it over time so that you have a truly optimized program/initiative.

I would highly recommend XI if you are looking to invest further in the online/digital space.

Matt M

In the world of IT I have found its difficult to find someone who is also a great business person. Someone who returns calls, hits deadlines and is always aware of providing value. Mark and the team at XI Digital have been all of these things and more. I highly recommend him and his team to you. I have recommended him to colleagues many times and he has always delivered. Thanks Mark. Your work makes my life better.

Randy Taylor

These guys know their niche. We have been cooperating with Mark and his team for many years and we have had always leads coming in. Their marketing skills are phenomenal!

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