Inbound Marketing

Here are the steps we usually follow:

• Step 1
  Educating and Adding Value is part of the initial stages of a consumer purchase journey. You created content to lure in consumers and they clicked on your relevant content.
• Step 2
  Lure Them in Further & ASK FOR THEIR EMAIL. They are already interested in the content you gave them. What about a free promo code for one of your products or additional guides or white papers that further educate them (while building trust in you)? Now all you need is to grab their email address and get them to subscribe to your email marketing or social media channel. Allow consumers to give you permission to add them to your mailing list to send out relevant content and once-in-a-while promotions. Let them know they can unsubscribe whenever they want to. (email marketing, inbound marketing, permission-based marketing).
• Step 3
  Regularly & Respectfully Engage with Your Email Subscribers- warm leads/ engaged audience/interested audience. You have a list of email subscribers in the palm of your hands. You can strategically craft emails catered to their needs and wants. Consider the first email you sent to them and why they were engaged in that initial piece of content. They wanted a solution to one of their problems and you provided that. Now, you can relay relevant information, content that educates and entertains, and carefully crafted promotional offers. They may not be in the buying mindset or stage, but they trust you, like you and feel you respect their “INBOX”, so they stay on your mailing list. Warmed, nurtured leads who know you, trust you and like you are 6 x more likely to become a paying customer than a brand new prospect.
• Step 4
  Be Social and Broadcast Content Everywhere. If you’ve created relevant content you want to share it everywhere. If it’s engaging and relevant users are likely to share it across social media channels. Even promote it as sponsored facebook posts or ads.